AI & Machine LearningAgency / Sales Team

LeadIntel: AI-Powered Lead Intelligence & Scoring Dashboard for Agency Prospecting

The Objective

From 50 leads per day to 500 — AI-driven scoring and pipeline management that eliminated 80% of manual research time.

The Partnership

Client Context

An agency specializing in local business outreach that needed to scale their lead qualification process. Their team was manually researching businesses from directory scrapes — checking websites, reading reviews, and scoring prospects in spreadsheets — a workflow that consumed 3-4 hours per batch of 50 leads.

Timeline

<1 Week

Team

1 Specialists

Tech

16 Technologies

The Business Challenge

The core engineering challenge was building a reliable AI scoring pipeline that could process hundreds of leads without rate-limiting issues, while correctly parsing CSV files with multi-line markdown content in quoted fields. Additionally, the system needed to auto-enrich leads on import — mapping ratings, review counts, Instagram handles, and pain points from external tool exports into structured scores and notes.

The Bottlenecks (Before)

Manual lead research consuming 3-4 hours per 50-lead batch
Inconsistent scoring — different team members evaluated leads differently
No centralized pipeline tracking across prospect stages
Lost follow-ups due to no automated reminder system
CSV imports from scraping tools required manual reformatting

The Solution (After)

One-click bulk AI analysis scores hundreds of leads in minutes
Standardized 4-dimension scoring algorithm ensures consistent lead qualification
Visual Kanban pipeline with 6 stages from New to Closed
Automated follow-up reminders with configurable per-stage thresholds
Flexible CSV parser handles multiple formats including multi-line fields

Strategic Approach

Engineering the Solution

We built a character-by-character streaming CSV parser that correctly handles multi-line quoted fields and dynamically detects column presence (with or without optional fields like Pain Points and Instagram). Three Deno edge functions power the AI layer: one for multi-dimensional lead scoring via Gemini AI, one for extracting structured business data from any URL, and one for automated daily follow-up digests. Row-Level Security on all 6 database tables ensures complete per-user data isolation.